Hockey East Announces Men's Tournament Corporate Partners
League Adds Six Community-Focused Teammates for 40th Tournament

AMESBURY, Mass. - The Hockey East Association today announced the addition of key corporate partners for the 2025 Hockey East Men’s Tournament.

Six community-minded partners have joined the Hockey East family for the 2025 postseason, the 40th annual celebration of the league’s storied tournament. The group includes Best Western Windjammer, Boston Children’s Museum, Casella Waste Systems, Discover Central Massachusetts, KBK Sports, and TSR Hockey. Each partner will receive valuable marketing assets around the Hockey East Men’s Tournament, including in-venue exposure at TD Garden during the championship weekend, March 20-21.

The new Hockey East teammates join a strong roster of full-year official partners, including:

  • Army ROTC - Official Sponsor of Hockey East
  • Bauer – Official Sponsor of Hockey East
  • Boston Children’s Hospital – Official Hospital and Healthcare Partner of Hockey East
  • Boston Harbor Hotel – Luxury Hotel sponsor of Hockey East
  • Gladiator Custom Mouthguards – Official Mouthguard of Hockey East
  • Howie’s Hockey Tape – Official Hockey Tape and Laces of Hockey East
  • Jersey Mike’s – Official Sub of Hockey East’s Women’s League
  • Night Shift Brewing – Official Craft Brewery of Hockey East
  • Pro Ambitions – Official Hockey Development Partner of Hockey East
  • Shift Group - Career Development sponsor of Hockey East
  • Stop it Goaltending – Official Goaltending Development Partner of Hockey East
  • Sullivan Tire – Official Tire of Hockey East

The partnerships were secured by Van Wagner, who manages Hockey East’s sponsorship and corporate marketing program