Collection and Use of Your Personal Information
THE PROGRAM or where relevant a designated service provider, collects personal information that you voluntarily provide when joining or participating in THE PROGRAM which may include your name, address, email address, contact information, credit card number, billing information, password etc. For example, THE PROGRAM or a designated service provider collects personal information when you register on a landing page or website, request certain PROGRAM benefits, services or products, or submit the information to enter a sweepstakes, contest, or other promotion.
We use this information for carefully considered business purposes which also benefit our members, and which include some or all of the following:
- to provide our services and products
- to communicate with you
- to help THE PROGRAM improve our services and products and develop new services and products
- to provide support for our services and products, and for THE PROGRAM internal quality control purposes
- to provide you with offers and promotions about services and products of THE PROGRAM or of other parties that may be of interest to you
- to enhance your experience with THE PROGRAM website, including to save your preference and login information
- to analyze Website usage and analyze use of the Website
- to protect the interests, rights, safety, or property of THE PROGRAM or others and to monitor compliance with and enforce the terms of any agreement with THE PROGRAM
- to operate our services, products, and systems properly.
THE PROGRAM or a designated service provider may take photographs for security purposes which may available to THE PROGRAM users worldwide.
THE PROGRAM and the parties with whom we work (e.g., service providers, business partners, advertisers and advertising servers) may place, view, and/or use "cookies", Web server logs, Web beacons, or other electronic tools to collect statistical and other information about your use of your membership, the PROGRAM website and other affiliated web pages and websites. This information may include information about the IP address of your computer, browser type, language, operating system, your mobile device, device ID, geo-location data, the state or country from which you accessed the PROGRAM website, the Web pages visited, the date and the time of a visit, the websites you visited immediately before and after visiting the PROGRAM website, the number of links you click within the PROGRAM website, the functions you use on the PROGRAM website, the databases you view and the searches you request on the PROGRAM website, the data you save on or download from the PROGRAM website and the number of times you view an advertisement.
THE PROGRAM and the parties with whom we work may use the information collected for various reasons, either on behalf of THE PROGRAM or for the other parties' own purposes, including research, analysis, to better serve visitors to the PROGRAM website (such as by enabling log-in, providing access to certain sections of the PROGRAM website, providing customized content, or presenting online advertising on the PROGRAM website or other websites tailored to your interests as described further below), to compile aggregate and anonymous information about usage of the PROGRAM website and other websites, other statistics, etc. However, if you have deleted and disabled cookies, these uses will not be possible to the extent they are based on cookie information.
Most browsers are set to accept cookies by default. If you prefer, you can usually set your browser to disable cookies, or to alert you when cookies are being sent. Likewise, most mobile devices allow you to disable the ability for geo-location information to be collected from your mobile device. The help function on most browsers and mobile devices contains instructions on how to set your browser to notify you before accepting cookies, disable cookies entirely, or disable the collection of geo-location data. You need to set each browser, on each device you use to surf the Web. Thus, if you use multiple browsers (e.g., Chrome, Safari, Internet Explorer, Firefox, etc.), you should repeat this procedure with each one. Similarly, if you connect to the Web from multiple devices (e.g., work and home), you need to set each browser on each device. Depending on your jurisdiction, you may be able to utilize additional cookie management tools. However, if you disable cookies or refuse to accept a request to place a cookie, it is possible that some parts of THE PROGRAM website, such as the polls, surveys, contests, and product sales, and certain areas of the PROGRAM website for which you need to log in, will not function properly, and the advertising you receive when you visit the PROGRAM website may not be advertisements tailored to your interests.
Service and benefit providers assist THE PROGRAM with advertisement and offer display functions and related analytics for THE PROGRAM website. To opt out of or control Ad personalization based on Google's data, please click here. To opt out of Facebook advertising on OTT devices, please click here.
Note that even if you exercise choice for targeted advertising, you will still receive online advertising.
Disclosure of Your Personal Information
THE PROGRAM may also disclose your personal information to unaffiliated third parties if we believe in good faith that such disclosure is necessary to: (a) comply with any applicable law, rule, or regulation, or in response to a subpoena, court order, or other legal; (b) protect the interests, rights, safety, or property of THE PROGRAM or others; (c) monitor compliance with and enforce any terms of service on THE PROGRAM website; (d) provide our services and products (including allowing a purchaser of THE PROGRAM or a THE PROGRAM division to continue to serve you); (e) perform other activities related to such services and products, including billing and collection; (f) provide you with offers or promotions from THE PROGRAM; or (g) operate the systems that provide our services and products properly.
The collection, further use, and/or disclosure of your information by Third-Party Providers or by other third parties is not the responsibility of THE PROGRAM. Rather, such collection, use, and/or disclosure is governed by the third parties' privacy policies.
Accuracy, Security, and Retention of Your Personal Information
Any personal information you provide to THE PROGRAM is kept on secure servers. THE PROGRAM uses security measures appropriate to the provision of the relevant product or service, such as reasonable administrative, technical, personnel, and physical measures (a) to safeguard personal information against loss, theft, unauthorized use, disclosure, or modification; and (b) to ensure the integrity of the personal information. To help us protect your privacy, you should maintain the secrecy of the logon ID and password you may have set up in connection with your participation in THE PROGRAM website's service. Personal information is retained for as long as is necessary for the purpose for which it is collected, including legitimate business reasons, and/or legal and regulatory requirements.
Rights with Respect to Your Personal Information
Please note that it may take some time to process your request, consistent with applicable law.
Links to Third-Party Websites
THE PROGRAM may provide links to third-party websites, including social networking websites. Since we do not control third-party sites and are not responsible for any information you may provide while on such sites, we encourage you to read the privacy policies on those websites before providing any of your information on such sites.
Your California Privacy Rights
California's "Shine the Light" law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses' practices related to disclosing personal information to third parties for the third parties' direct marketing purposes. Alternately, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties' direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. As discussed above, if you wish to opt-out of our sharing of your information with third parties for the third parties' direct marketing purposes offline, or for email please contact us.
You may also make such a request by writing to us at:
Access VG, LLC
Attn: Legal Department
Re: Hockey East Fan Loyalty Program
Salt Lake City, UT 84119
Re: Hockey East Fan Loyalty Program
Attn: Legal Department